C2T2
Logo
Marketing materials
C2T2 needed to look at home among serious policy institutions without disappearing into a sea of initialisms and abstract corporate marks.
Their work is about getting separate institutional systems to move together. The identity should do the same.
I turned the C2T2 initialism into a single fluid globe, blending four characters into one continuous form. The mark gives the organization the institutional weight it needs while creating a distinctive visual device that can move across campaigns, publications and motion.
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