C2T2

Logo
Marketing materials

C2T2 needed to look at home among serious policy institutions without disappearing into a sea of initialisms and abstract corporate marks.

Their work is about getting separate institutional systems to move together. The identity should do the same.

I turned the C2T2 initialism into a single fluid globe, blending four characters into one continuous form. The mark gives the organization the institutional weight it needs while creating a distinctive visual device that can move across campaigns, publications and motion.